Rachelle Rabasi joined OurPet’s in 2014 as Senior Product Manager and was promoted to Director of Marketing in June 2016. With 30 years of B2C and B2B experience from start-up and entrepreneurial organizations to multi-national Fortune 500 firms, Rachelle has been driving sales and profits of premier consumer product brands in ultra-competitive marketplaces. She has experience leading the development and consistent growth of some of America’s best loved brands such as Goo Gone ® and Rain-X ®. Her specialties include strategic planning, brand development and positioning, international business, new product development, launch and product life cycle, channel and category management. Rachelle has studied at both Indiana Wesleyan University and Cuyahoga Community College.