January 1, 2017
Dear Valued Retailer,
Since January 1, 2017 OurPet’s Company has held a unilateral Minimum Advertising Price policy or “MAPP” policy. This MAPP policy applies to all the OurPet’s Company products and under the terms of the policy, a retailer cannot advertise any of our products for a price that is less than the product’s listed price on the OurPet’s Company website. For your reference a current price list has been attached to this letter.
Upon notifying a retailer of an infraction, they shall have seventy-two (72) hours to bring advertising into compliance or OurPet’s Company reserves the right to cancel any pending orders for the product(s) in violation of MAPP. In the event of a second MAPP policy violation, OurPet’s Company will cancel any pending orders and cease filling any new orders for the product(s) in violation of MAPP for a period of thirty (30) days, and if a retail partner violates the policy a third time, shipments of the product(s) in violation will be suspended for one (1) year and any pending orders will be cancelled. OurPet’s Company will work with our distribution partners for retailers that do not purchase direct.
This unilateral MAPP policy may be modified, suspended or discontinued at any time by OurPet’s Company. Any special discounts and promotions must receive prior written approval from OurPet’s Company. Violations of the MAPP policy shall be determined by OurPet’s Company in its sole discretion.
Should you have any questions regarding the MAPP policy, please feel free to contact the OurPets’s Mapp Policy Auditor at firstname.lastname@example.org or Jamie McCullough at ext. 108.
Thanking you in advance,
Scott R. Mendes
Chief Financial Officer